Period
Buyer
Region
Motion
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Last sync: 06:00 ET · Source: Leapsome + SFDC + HubSpot

Head of Growth & Lifecycle

Pipeline by buyer, the talent → HRIS bridge, lifecycle health, and program contribution. Refreshed 6:00 AM ET daily.

Pipeline Health · QTD 95% marketing-led · 66 AEs · 15 marketers
Pipeline Created
$24.8M
+22% vs Q1 · 94% to plan
SAOs (qualified)
412
+18% vs Q1 · 102% to plan
Expansion Pipeline
$8.4M
Talent → HRIS upsell · +41%
CHRO Mtgs Booked
38
vs 50 target · ABM ramping
The Talent → HRIS Bridge customer cohort · QTD movement

Lifecycle's job changed when Leapsome added HRIS. The 2024 cohort was bought by a Head of L&D. The 2026 cohort is bought by a CHRO. The bridge — converting talent-management buyers into HRIS buyers — is now the highest-leverage motion in the funnel.

Legacy buyer
1,820
Talent / L&D customers
→ 31% conv · QTD
Bridge motion
562
In active HRIS evaluation
→ 42% conv · QTD
HRIS buyer
236
Closed HRIS expansion (QTD)

Each bridge transition adds an average of $42K ARR. Bridge throughput (Q2 QTD) is up 41% vs Q1 driven by the targeted upgrade journey launched in late March.

Pipeline by Buyer Type $ created QTD · attainment vs. plan
CHRO / VP People (HRIS-led)
Mid-market · 90–120 day cycle
$9.2M
+11% vs plan · 111%
Opps114
Head of L&D / Talent
SMB · 45–60 day cycle
$5.8M
+6% vs plan · 106%
Opps186
Customer Expansion
Talent → HRIS upgrade
$8.4M
+41% vs plan · 141%
Accounts236
Strategic ABM (US Mid-Mkt)
Top 75 named · 150 day cycle
$1.4M
−27% vs plan · 73%
Opps9

Strategic ABM under-pacing: CHRO buyer is more senior than the historical L&D buyer; the team is rebuilding playbooks for that committee. Detail in Operational view.

Lifecycle Performance stage health · trend · top-of-mind
CHRO New Logo
90–120 days · $30K–$120K ACV
On track
Created
$9.2M
Velocity
98d
Win Rate
28%
CAC Payback
14mo
L&D / Talent New Logo
45–60 days · $12K–$40K ACV
On track
Created
$5.8M
Velocity
52d
Win Rate
34%
CAC Payback
8mo
Talent → HRIS Bridge
Existing customer · 60-day journey
Outpacing
Created
$8.4M
Velocity
61d
Attach Rate
42%
NRR Contrib
+14pts
Strategic ABM (US Mid-Mkt 75)
Top 75 named · 150 day cycle
Watch
Created
$1.4M
Engaged Accts
31 / 75
Mtgs Booked
17
Coverage
58%
Program Contribution to Pipeline $ sourced · Q2 QTD · multi-touch attribution
Brand & Content (Andy)
$5.2M
Lifecycle & Email
$6.4M
Paid (LinkedIn-led)
$4.6M
SEO / Web (CRO)
$3.1M
B2B Influencer / Community
$2.3M
Strategic ABM (1:1 + 1:Few)
$1.4M
Partner / Justworks / ADP
$1.8M

Coloring intentional: blue rows are Andy's scope (brand, content, community, partner co-marketing). Coral rows are growth's scope (lifecycle, paid, web/CRO, ABM). Multi-touch with 30/40/30 weighting (first / mid / closing).

Demand Funnel · SMB & Mid-Market Combined QTD volume · stage conversion
MQL
5,840
Marketing-qualified
SAO
412
Sales-accepted opps
7.1% conv.
SQL
241
Sales-qualified
58% conv.
PROP
128
Proposal stage
53% conv.
CW
42
Closed-won
33% conv.

Operational

Channel-level performance, anomaly alerts, and tactical metrics for the growth team. Refreshed hourly.

Today · Real Time last refresh: 09:43 ET
MQLs Today
112
+22% vs 14d avg
Demos Booked
14
+5 vs yesterday
CHRO Roundtable Reg
28
vs 40 target · 4d to event
LinkedIn CHRO CPL
$284
+31% vs Q1 baseline
Channel Performance · QTD sourced MQLs · CPL · trend
LinkedIn (CHRO ICP)
920
$284 / MQL ↑ 31%
LinkedIn (L&D ICP)
1,420
$148 / MQL ↓ 6%
Google Brand Search
740
$32 / MQL ↓ 4% vol.
Google Non-Brand
510
$210 / MQL ↑ 18%
Webinars (CHRO)
340
$92 / MQL ↓ 12%
Field / CHRO Dinners
68
$1,180 / MQL ↓ 8% (qual ↑)
Content / Brand (Andy)
820
$0 (owned) ↑ 38%
Justworks / ADP Partner
280
$112 / MQL ↑ 14%
Active Alerts 3 open · 2 acknowledged
LinkedIn CHRO CPL up 31% vs Q1 baseline
Driven by competitive bidding from Rippling and BambooHR on CHRO terms. Recommended: shift 22% of LinkedIn spend into the CHRO peer-dinner program (CAC payback 5 mo vs 14 mo).
02h ago
Strategic ABM coverage at 58%
Below 75% target. 31 named US mid-market accounts have not engaged with ABM creative in the last 21 days. Andy's brand team has new long-form thought-leadership ready — coordinating co-promote.
06h ago
CHRO roundtable reg slowed pre-event
'AI-Augmented HR Stack' roundtable with Notion + Spotify customers — 28 of 40 reg, 4 days remaining. Push #2 going out 11:00 ET to the Strategic ABM 75.
11h ago
Active Programs 14 live · 3 in QA · 2 wrapping
Program Channel Owner MQLs Pipeline CPL Status
2026 People Performance Benchmark Paid + Lifecycle Growth 2,140 $3.2M $108 Live
CHRO Roundtable · NYC + Berlin Field / Dinner Growth + Brand 68 $1.4M $1,180 Pacing
Talent → HRIS Upgrade Journey Lifecycle Growth (Lifecycle) 562 acct $8.4M owned Outperforming
Notion Customer Story (co-marketing) Brand / Content Brand (Andy) 820 $1.6M $0 Live
Justworks Partner Co-Marketing Partner Partnerships 280 $640K $112 Live
B2B Influencer Partnership · Hebba Influencer / Community Brand (Andy) 340 $420K $94 Ramping
CHRO LinkedIn ABM (Strategic 75) LinkedIn ABM Growth (Demand) 86 $1.4M $284 Behind

VP Marketing

Marketing-led revenue, brand-to-pipeline, and forecast confidence. Quarterly cadence · 4-quarter trailing trend.

Marketing-Led Revenue · QTD
95%
of Q2 closed-won revenue is marketing-sourced or marketing-influenced. The asymmetry is the headline: 66 AEs working pipeline that 15 marketers create. The growth function is the leverage point in the GTM machine.
Pipeline / AE / Quarter
$376K
+18%
CAC Payback
11.4 mo
−2.1mo
CHRO Brand Search
+42%
HRIS launch
Pipeline Created · 8-Quarter Trend $M · marketing-sourced + influenced
$8.4
Q3'24
$10.2
Q4'24
$11.8
Q1'25
$14.0
Q2'25
$16.6
Q3'25
$18.2
Q4'25
$20.4
Q1'26
$24.8
Q2'26

Inflection in Q3'25 corresponds to the HRIS launch. Q1–Q2'26 acceleration corresponds to (1) Notion landing as marquee win in March, (2) the talent → HRIS bridge journey going live in late March.

Pipeline by Region $ created · % of mktg-sourced · US-led
United States
$11.8M (48%)
DACH / Europe
$7.4M (30%)
UK + Ireland
$2.6M (10%)
Nordics + Benelux
$1.8M (7%)
Rest of World
$1.2M (5%)

The US continues to be the fastest-growing region. The 2026 plan over-invests in US CHRO ABM and CHRO peer-network activation.

Forecast & Risks · Q3 Outlook commit · best-case · gap
Q3 Commit
$28.5M
+15% vs Q2
Q3 Best Case
$33.0M
+33% vs Q2
Coverage Ratio
3.2×
vs 4.0× target
CHRO Pipe Gap
$3.4M
to close by mid-Q3

Closing the CHRO gap requires accelerating the Strategic 75 ABM motion and reallocating LinkedIn spend toward executive peer programs — both flagged in the Head of Growth view.

System Health data flow · governance · attribution
Data Sync Lag
14min
SLA: under 30min
Lead → Acct Match
96%
+2 pts vs Q1
Attribution Coverage
91%
marketing-sourced opps
Stack Tools
19
−6 vs Q4 (consolidation)